A Neutral, Independent Network for Used Car Distribution

Coming from industries that had to resolve digital distribution conflicts at scale, we are bringing that experience to this market

A business and technology lawyer harmonizing dealer and marketplaces interests

It is a shared business infrastructure

- not a marketplace -

designed to establish systemic trust.

Why is the Market Stuck

CPA transactions need more than classified ads

The used-car market was built around CPL distribution. That model works well for lead generation, but it was never designed to support transactions.

Today’s marketplace–dealer setup relies on asymmetric risks and rewards, making CPA difficult to operate at scale. As a result, transactional products struggle to become economically viable and attractive to consumers.

Used-car transactions are low-frequency by nature — most buyers purchase every 4 to 7 years. That makes trust extremely expensive to build repeatedly through individual marketing alone.

CPA requires:

Trust at scale
Common processes
Clear rules
Shared infrastructure

Fixing distribution: creating scalable transaction economics

The missing piece

A neutral Global Distribution System (GDS)

Complex execution becomes instant. Investment risk drops. Net revenue increases for all participants.

With Liquidcars as a GDS for remarketing:

Online user experience becomes friction-less, increasing conversion and up-sales.
Economies of scale are unleashed: commodity technology and common processes are shared.
Common distribution rules enable sales to maximize yield while minimizing inventory risk
Trust is systemic, where it is cheaper to build, and perceived globally, not as a market exception.

What changes with LiquidCars

Like a catalyst, LiquidCars is not part of the product, but it makes it work

✔ Dealers deploys CPA to every market, incentivising marketplaces to compete for value creation
✔ Marketplaces unlock higher transaction value without the risks
✔ Service providers integrate once and scale revenue with the network
✔ Customers experience a safer, clearer, Amazon-like journey. Lower friction translates into higher trust and completion rates